Company Profile Of The Hershey Company - 1237 Words

Introduction The Hershey Company, known until April 2005 as the Hershey Foods Corporation (and commonly called Hershey’s), is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, PA. Founded in 1894, the company is 120 years old and enjoys the benefits associated with a mature business cycle; strong corporate culture, brand recognition, customer loyalty, etc. This paper analyzes the business in a number of ways to explain how Hershey’s has endured and some issues it overcame to remain a global leader in chocolate and sugar confectionery and an icon for its chocolate bar. Company Profile The Hershey Chocolate Company was founded by Milton S. Hershey in 1894, a subsidiary of his Lancaster Caramel Company. Principle product groups include chocolate and sugar confectionery products, gum and mint refreshment products, and pantry items such as baking ingredients, toppings and beverages. Their mission is â€Å"undisputed marketplace leadership† and their vision is â€Å"great people building great brands† (Chadna, A., 2012, p.1). The Hershey Company currently employs 21,000 people worldwide and holds 44.4% of the U.S. chocolate market. Products are sold in 60 countries under 80 brand names including Hershey’s, Reese’s, and Kisses. Additionally, Hershey maintains the right to manufacture and sell competitor’s products such as Kit-Kat bars through licensing agreements with foreign Nestle and the former Cadbury Schweppes, now a part of Kraft foods.Show MoreRelatedEssay on Acc 504965 Words   |  4 Pagesdownload in Doc S haring. The sample project compares the ratio performance of Tootsie Roll and Hershey using the 2012 financial statements of Tootsie Roll and Hershey provided at their websites. A sample project template is available for download in Doc Sharing. The sample project compares the ratio performance of Tootsie Roll and Hershey using the 2012 financial statements of Tootsie Roll and Hershey provided at their websites. Description This course contains a Course ProjectRead MoreMarketing Is Discovering And Satisfying Consumer Needs1116 Words   |  5 Pagesconsumers to like this product was its delicious taste and texture which made the Hershey’s Canada to re launch the product with an aggressive market strategy. Question #2 (6 Marks) Hershey’s Marketing manager thought it important not only to profile the target audience demographics, but also other segmentation variables. Explain why it is a good idea to consider consumer behaviour and lifestyle segmentation variables. 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